In this article the authors, delve deep into the existing self-regulatory mechanism under Rule 18 of the Cable Television Networks (Amendment) Rules, 2021 and the challenges surrounding multiple regulatory bodies in place. The authors examine the distinction between self-regulation and co-regulation, specifically focusing on the recent Broadcasting Bill 2023. The authors also propose the establishment of a uniform self-regulatory body for distinct segments of media. In light of this, the authors contend that there is no dire need for individual broadcasters to set up Content Editorial Committees. Continue reading Deciphering Rule 18 of Cable T.V. Networks (Amendment) Rules: The Enigma of Self-Regulation in T.V. Channels